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You're a clinician in the areas  of physical and mental health care, and you want to find out more about the No.1 thing you can do to help improve your patients' health.
Tobacco use is the leading preventable cause of death in the world, and it is the only legally available consumer product that kills people when used entirely as intended. In fact, in the 20th century, tobacco use is estimated to have killed 100 million people worldwide. But it doesn’t have to be that way. Research over the past several decades has led to the development of a number of evidence-based treatments for nicotine and tobacco dependence that can be delivered by health care professionals in a variety of primary and specialty care settings. Whether you are a psychologist—the primary target audience of this book series—or a physician, nurse, dentist, other health care professional, this book contains easy-to-understand and simple-to-follow advice on things you can do to help your patients “kick the habit” and start leading healthier lives.
You’re a psychologist or other mental health professional who wants to learn how to integrate an evidence-based tobacco cessation program into your clinical practice because …
•     You want to help your existing clients further improve their mental health.
Since 50% of all tobacco products are consumed by individuals with mental health problems, chances are that you have above-average numbers of tobacco users in your existing client base. Moreover, tobacco use has been shown to aggravate mental health problems. So by helping your clients to stop using tobacco, you will see greater improvements in both their physical and mental health.
•  You want to grow your practice.
For some patients, quitting tobacco may be the most difficult thing they ever do, but evidence shows that their chances of success tremendously increase with a treatment program that incorporates nicotine replacement therapy and psychological counseling. As a mental health therapist, you can grow your practice and help save countless lives by offering a tobacco cessation program. Increase your opportunities for client referrals from other health care professionals—or find the best way to help the referrals you already are receiving.
•  You don’t want to pass up the opportunity to help patients overcome a deadly addiction.
You wouldn’t avoid treating a patient who is in immediate danger from heroin dependency, so why would you pass up the chance to help someone who is slowly killing himself with tobacco? Tobacco causes more deaths than drug and alcohol abuse combined, and its highly addictive properties necessitate intervention as early as possible. If you have a client who is willing to quit, the opportunity should not be wasted. Additionally, there is no evidence to suggest that you can’t treat tobacco dependency alongside a comorbid psychiatric disorder. So why wait? This book gives you the tools to intervene when you have the chance and dramatically increase the quality of life for your patients.
•  You need CE credits.
All licensed psychologists need to keep up with continuing education requirements, and Hogrefe Publishing provides a way for you to get 4 hours of APA continuing education credit by purchasing and reading this book.
What others are saying:
“A handy compendium of everything a clinician needs to know to assess the degree of tobacco dependence and to decide on the appropriate treatment. Every practice should have this book.”
--Steven A. Schroeder, MD, Distinguished Professor of Health and Health Care, Department of Medicine, Director, Smoking Cessation Leadership Center, University of California, San Francisco, CA
 “This informative book offers state-of-the-art knowledge about tobacco cessation, detailing well-developed strategies and vignettes to aid psychologists in addressing tobacco dependence, and provides psychologists and other health care professionals a significant and timely guide to helping patients quit tobacco use.”
--Michael C. Fiore, MD, MPH, MBA, Director, University of Wisconsin Center for Tobacco Research and Intervention, Madison, WI; Chair, U.S. Public Health Service Panel, Treating Tobacco Use and Dependence: A Clinical Practice Guideline 2008 UPDATE
“This marvelous compendium of key information and data manages to be very current, comprehensive, and extremely clear and accessible. Of the greatest value to all clinicians who treat smokers and want to help them, makes effective tobacco dependence treatment feasible for a wide variety of clinicians (physicians, nurses, counselors).”
--Timothy B. Baker, Department of Medicine, University of Wisconsin, Madison, WI